Teresa Rofer | RALPH LAUREN

Teresa Rofer is a CGI artist and director specializing in high-end motion campaigns and art direction.

RALPH LAUREN

Project
Studio
Type
Year

Ralph Lauren
CLOSER
CGI, Art Direction, Motion
2024

Holiday 2024 campaign for Ralph Lauren Fragrances — a fully CGI piece that brought to life five iconic scents through meticulously designed worlds: Romance, Blue, RL67, Red, Polo and Ralph´s Club. Each environment was crafted to reflect the identity of the fragrance, merging timeless luxury with a modern cinematic feel.

My work spanned across art direction, lighting, layout and look development, shaping the visual narrative across all pieces. The campaign was showcased internationally, including physical activations in the US.

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Production Company: CLOSER
Chief Creative Officer: Andreas N.
Director of Creative Operations: Laura Hargroves
Creative Direction: Adam Aftanas, Marie Larsen
Producer: Julie Nixon
CGI: Teresa Rofer, Bernd Kopf, Oskar Fulop, Andrew Cunningham

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