Teresa Rofer is a CGI artist and director specializing in high-end motion campaigns and art direction.
AT LEAST ONE EGG
Project
Type
Year
At Least One Egg
Personal
2026
To talk about decisions in terms of scale is to treat them as things that can be measured. We assume that some choices matter more than others, as if importance were a question of size. But deciding is not about measuring outcomes; it is about taking a position.
A choice matters not because of its magnitude, but because it places us somewhere in time. Once a decision is made, it creates a before and an after, opening one path while closing others. In that sense, every choice confronts us with finitude, regardless of how small it may seem.
The egg functions as a contained form of potential. Repeated and arranged, it reflects how decisions often appear interchangeable until one is taken. When the egg opens, it marks the moment when possibility becomes irreversible — not better or worse, simply real.
From this perspective, the distinction between big and small decisions loses relevance. What remains is the act of choosing itself: the moment we step into reality by committing to one direction.






AT LEAST ONE EGG
Project
Type
Year
At Least One Egg
Personal
2026
To talk about decisions in terms of scale is to treat them as things that can be measured. We assume that some choices matter more than others, as if importance were a question of size. But deciding is not about measuring outcomes; it is about taking a position.
A choice matters not because of its magnitude, but because it places us somewhere in time. Once a decision is made, it creates a before and an after, opening one path while closing others. In that sense, every choice confronts us with finitude, regardless of how small it may seem.
The egg functions as a contained form of potential. Repeated and arranged, it reflects how decisions often appear interchangeable until one is taken. When the egg opens, it marks the moment when possibility becomes irreversible — not better or worse, simply real.
From this perspective, the distinction between big and small decisions loses relevance. What remains is the act of choosing itself: the moment we step into reality by committing to one direction.
Client: Flos
Production Company: NEWNEWNEW STUDIO
Creative Director: Pablo Limón & José Sáez
Senior Producer: Alberto Jiménez
3D Design & Animation: Alex Baqué, Pablo Beltrán, Iván Antón, Teresa Rofer
Comp: Alberto de Miguel











