Teresa Rofer | ASUS ROG

Teresa Rofer is a CGI artist and director specializing in high-end motion campaigns and art direction.

ASUS ROG

Project
Studio
Type
Year

Asus Rog
Tendril
CGI, Art Direction, Motion
2025

Contribution to the creative direction for the ASUS 2025 product launch, focusing on the Strix series laptop unveiled at CES 2025 in Las Vegas. Collaborating with Tendril, ASUS, and their production partner MoonShine Studio, the creative vision was refined to ensure a seamless transition to MoonShine’s execution.

The role involved shaping the visual direction. The challenge was to craft a cohesive narrative that worked across two formats: an engaging 8-minute keynote presentation and a high-impact 60-second supercut.

+ Credits

Prev / Next

Client: Asus Rog
Production Company: Tendril
Creative Director: Leo Mateus, Caro Leong
Director: Mike Lamont
Executive Producer: Mary Anne Ledesma
Producer: Dorian Carli-Jones
Design/Animation: Rita Luoro, Teresa Rofer, Rafael Eifler, Dorian Gourg, Arnis Vitolis

Play

Sound On

Full Screen

0:00/0:00